Our Expertise
Targeting multi-device and multi-platform users through Smart Technology
With a free flow of information and entertainment across multiple devices and platforms its boom time for both the audience and content providers in the media and entertainment industry. New channels and devices are competing on an equal footing with established broadcasters in the race to capture audience and view times. With the advent of emerging technologies like, AR, VR and IOT the entertainment industry has seen a massive jump in users and a strong trend for on-demand entertainment. Gone are the traditional ways of broadcasting slots and prime time shows. The media and communication Industry has truly gone digital with emphasis on content production for both traditional viewing along with app based and web based viewings.
The future of Creative Industry
The Media and Communications industry has been steadfastly integrating modern technological features like Artificial Intelligence, Augmented Reality, Virtual Reality, IoT and Big Data analytics. The advent of latest technologies has lead to an enhanced end-user experience
The transformation of Digital Content through AI and Blockchain
Creation and delivery of content is rapidly transforming with the use of AI and Blockchain. AI has brought in drastic changes in processes for content creation targeted advertising. AI is extensively used in creation of new ads, movie trailers, pre and post production processes integrating the entire chain and dishing the crisp products to a highly targeted audience for which the creation was intended.
Creation of a Digitally Smart Gaming Environment
Intelligent algorithms and AI have completely transformed the ways games are played across various devices. From controlling the behavior of non player characters to innovation of different ways enabling players participating in games, the changes have been fast and drastic. Technology is responsive enough to mimic a players movement on screen along with providing a fully immersive AR environment for a unique digitized experience.
Evolution of smart technology has resulted in greater digital consumption which has propelled a higher rate of production of high quality digital content. It's a win-win situation for all involved.
