Marketing strategies rely on new and unorthodox marketing methods

The goal of non-traditional advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably.

Much of non-traditional marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers.

This type of advertising tends to be cheaper as well. Print ad campaigns can cost thousands of dollars, but a clever street marketing strategy might cost less than a hundred. Managed well, non-traditional advertising can deliver huge returns on investment.

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